The ability to competently design a product (whether it is a handmade postcard, an installation or a huge wallboard), the ability to think creatively and visualize your ideas – all this will help you choose the right vector in forming yourself as a designer. It’s an interesting profession – both creative and lucrative.
If you want your ideas to come to life and become reality, you are on the right track. The course is designed for beginners with no experience and those who do not yet feel confident in the profession. During the training you will have the constant support of a mentor, interesting homework from real life and detailed feedback that will not let you quit halfway through.
Course program
Intro
- The design profession.
- What designers are like and what is the fundamental difference between them. The mission of a designer and the philosophical foundations of work.
- How to organize the work on a project and what stages to go through.
Composition .
- Designer’s superpower: basic concepts, the essence and types of composition.
- Principles and techniques for the placement of elements.
- Work with guides, artboards, text, primitives and cutting out objects.
Color
- The physics of color and the concept of gamma.
- Practical aspects of color application and tips.
- Use of color and color models.
- Working with gradients, primitives, gradient grid.
Typography. History of .
- How writing evolved and the first fonts appeared.
- Basic varieties of fonts.
Stylization
- Styling as a technique: goals and reasons for using it.
- The main principles of object stylization.
- Working with primitives and the pen.
The form of .
- The influence of appearance on the emotional impression.
- The nature of form and emotion in design.
- The relationship between form and emotion.
Mockups .
- There are no designers without mocaps.
- What are mocaps, why we need them and how to use them.
Identics. The basics .
- What is identity and what it consists of.
- The functions and types of logos in design.
Typography. Micro .
- What letters consist of.
- Function: text, accent.
- The nature of fonts and working with a font logo.
Sign
- The styling of the sign.
- How to combine sign and logo.
- How to create a sign for a finished logo.
Visual filler.
- What graphics are, what they are and where they come from.
- How to create an identity based on elements of corporate graphics.
Techniques in the identity.
- Pattern, big/small visual content, composition, structure.
Typography. Macro
- Basic concepts.
- Working with large amounts of text.
- Principles of font selection.
Hydeline
- What are guidlines in design (brandbook, styleguide, etc.).
- Rules to be followed at the stage of developing an identity.
Briefing with the client.
- Communication and getting a brief.
- Q&A session and project details.
Idea generation
- Work with metaphors and ways to generate ideas.
- Metaphor as a powerful tool for working with ideas.
Design session with the client.
- Defining the stylistic direction of the future design.
- Working with references and synchronizing expectations.
Figma
- Interface and functions of the software.
- How to work with Figma and create presentations in it.
Presentation
- Developing skills of project presentation.
- Rules for making a successful presentation.
Portfolio
- Portfolios that will help you find a job.
- Portfolio design: from a case study to a full-fledged presentation.
Course project
- Creation of an identity concept for a business or product: visual style, logo, merchandising options, social networking style, font.
- Defending the work in front of the supervisor and practicing the skills of presenting projects to the client.